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общая лексика
коалиционное правительство
[,kəuə'lɪʃtn,gʌvnmənt]
общая лексика
коалиционное правительство (объединяет различные политические партии; в 20 в. существовали буржуазные коалиционные правительства Г.Асквита [H.H.Asquith] в 1915-16, Д.Ллойд Джорджа [D.Lloyd George] в 1916-22, Р.Макдональда [R.Mac-Donald] в 1931-35 и У.Черчилля [W.Churchill] в 1940-45)
In marketing, a customer value proposition (CVP) consists of the sum total of benefits which a vendor promises a customer will receive in return for the customer's associated payment (or other value-transfer).
Customer Value Management was started by Ray Kordupleski in the 1980s and discussed in his book, Mastering Customer Value Management. A customer value proposition is a business or marketing statement that describes why a customer should buy a product or use a service. It is specifically targeted towards potential customers rather than other constituent groups such as employees, partners or suppliers. Similar to the unique selling proposition, it is a clearly defined statement that is designed to convince customers that one particular product or service will add more value or better solve a problem than others in its competitive set.